Article Creation + Link Building = Manual Action

Google Warning: Article Creation for the sake of Links will result in manual action or WORSE

On Thursday May 25, 2017 in an article published on Webmaster Central Blog, Google posted an article called “Reminder about links in large scale-scale article campaigns.” In the article they confirm that building large-scale article links for the cause of link-building to rank higher in search results will create a manual action or your link building efforts will be ignored.

black hat manual action

Things to Stop Immediately if you are currently doing them for SERP Rankings

  1. Stuffing keyword-rich links to your site in your articles
  2. Having the articles published across many different sites; alternatively having a large number of articles on a few large, different sites.
  3. Using or hiring article writers that aren’t knowledgeable about the topics they are writing on.
  4. Using the same of similar content across these articles; alternatively, duplicating the full content of the articles found on your own site(in which case use of rel=”canonical” in addition to rel=”nofollow” is advised)
  5. Stuffing Keyword-rich links to your site in articles posts
    This includes Guest Posts, Contributor Post, Syndicated Posts & Partner Posts.

Google is very adamant about not keyword stuffing links in your articles for the sake of link building. For one, it looks unnatural.

Example: If I wanted to rank for “fish” and wrote an article about fish with a link <href=”website”>Fish then pay to have unrelated websites post this content. Google may give you a manual action. If you want natural looking links try Quality Content with url links and branded links seem to be what wont help you end up in the doghouse.

Secondly, What this will do is “change Google’s perception of the quality of the site and could affect its rankings(negatively).” They call this the SERP hole. No one survives the SERP hole.

Three link building techniques that will get you in the SERP Hole

A. Having the articles published across many different sites

publishing the same article across many different website is not an example of quality content. All of these articles are seen as duplicate content, Duplicate Links, and are assumed to be built to manipulate search engine results. Google However, Does not discourage Unique Articles published in related or relevant websites by knowledgeable writers. THIS IS WHAT GETS YOU RANKED.

B. Having a large number of articles on a few large, different sites. 

Black Hat SEO techniques include having a small number of sites with a ton of links pointing to the “Money Site.” This also looks unnatural and will not help your rankings online. This might not hurt you a ton if you have done it in the past but if you start to build quality, important, informative content in a smaller volume on industry related websites you will be okay.

C. Using or hiring article writers that aren’t knowledgeable about the topics they are writing on

Google is going on a content quality crusade. They want to clean up the amount of ok, decent & not so good content on the internet. That being said, they will definitely frown upon these types of internet marketing tactics of producing content just to article build links.

REMEMBER: QUALITY CONTENT, KNOWLEDGEABLE WRITERS, INDUSTRY RELATED WEBSITES, NO DUPLICATE CONTENT, NO KEYWORD STUFFING, URL LINKS, BRANDED LINKS.

No Follow

Using the same of similar content across these articles; alternatively, duplicating the full content of the articles found on your own site(in which case use of rel=”canonical” in addition to rel=”nofollow” is advised)

This is self explanatory.

In an article posted by the search engine journal Gary Lles replied “You know why we posted this”

This is the second time a post like this came from Google as a Reminder to Webmasters and SEO Consultants. The first time, no manual actions. This time, we have yet to see. I can say that I have talked to quite a few webmasters recently that have lost a lot of traffic over the last 7 days. Why? No one seems to know. They are might have participated in these types of black hat link building schemes.

Moral of the story: Quality Content, Knowledgeable Writers, Industry Related Websites, No Duplicate Content, No Keyword Stuffing, URL Links, Branded Links.

Devin Mallonee
Branding Consultant

Web Design & SEO