Local SEO & Marketing Intro
Marketing a small business in Roseville can sometimes take a lot of time and effort. With this article I hope to give you a few foundational tasks that can get your business off the ground and look presentable online. The 4 things I will talk about include Social Media, Content, Reputation & Branding. This might sound a little intimidating at first but I assure you, if you break it down step by step, it shouldn’t take more then 3-6 hours of your time. The Best part, THIS IS FREE TO DO. You don’t have to spend a penny. I promise.
First Step – Building Your Foundation
Social Media is very important in the marketplace. It is where you share, connect & maybe brag a little bit. The first step is creating your social media profiles for your business. There are tons and tons of social media websites on the internet. You want to pick the top 10 and make sure you build them out completely. I understand you might not be posting every day but for now you want the accounts created and filled out completely. Social Media Requires these 7 basic things.
3. Phone Number
4. Short Description or elevator pitch (under 40 words)
5. Long description (80+words)
6. 4-10 images that represent you, your work or your industry
7. Hours of operation
8. Work Email Address ( email@example.com is fine )
Once you have all of this information you can begin to create your social profiles online. These are the Top 10 Social Media Website you want to target.
Build Your Business Reputation
Now that you have created your social media profiles it is time to build a reputation. Building a reputation is as easy as creating a platform and asking people if they would mind sharing the experience they had with you. You already have everything you need after finishing the first task. These are the Top 10 Reputation Websites you need to create a fill out completely. These are also called Citations or Business Listings.
1. Google My Business ( Google Maps )
2. Bing Places ( Bing Maps )
4. Angie’s List
5. Four Square
6. Hot Frog
By this point your business is starting to develop a “presence” or a “foundation” online. Everything you do from here on is building onto that foundation. By having these Social Media accounts, Review Sites and Business Listings you website will even start to show up in search engines. You will still need to check out my On-Website SEO tutorial but that is a task for a later day.
Branding and Article Placement
To be honest, this last part is not always the easiest… BUT this is the most important. Not only does it build your brand – Google LOVES links to your website from other popular websites. Each one of these links is equivalent a vote telling the search engines you are credible.
It involves a little creative writing or image gallery showing your trade. There is NO wrong answer when it comes to this. If you are an auto detail professional you might want to take a few pictures of a car you cleaned, vacuumed, waxed and shined. This page of content doesn’t have to be insane but you might want to be descriptive and add 300-500 words of content breaking down each step of the process. Maybe show what products you used or how you removed a really deep stain in the carpet. This might seem kinda lame but this is the beginning. You can even pay a content writer do this step of the job for $20-30/page. These are 3 of the most popular websites online for people to post their articles for free! Don’t forget to include a link to your website.
Now that your articles are created and posted you can share them to friends, family and to your social media profiles. This will create engagement and let people know that you are serious about what you do. Most important of all, your business information in now spread across the internet so if someone was to search for you or your business they will say “WOW, he has a lot of facebook friends, a few good reviews, and shows his skill on these popular websites.”
I hope this was a help to you! If you have any questions or you would like more information please feel free to reach out and give me a call.
If you would like more information on SEO in Roseville give me a call. 916-705-7760