SEO El Dorado Hills CA

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SEO Company El Dorado Hills California

Three Things You Need to Know About Search Engine Optimization

SEO Company El Dorado Hills California

From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

The Importance of Organic SEO near El Dorado Hills California

For a few years, Google’s search worked seamlessly, repeatedly predicting the most relevant search results every single time, again and again. It was so good that it sent shockwaves through the internet, digitally obliterating its rivals over time. As Google’s clever search engine grew into a colossus corporation, and both businesses and individuals realized the inherent power of appearing organically at the top of any search, things began to change.

The changes occurred at the behest of some unscrupulous characters who were hell-bent on gaming the system. With so much money at stake, do you really blame them? Once they learned the majority of the rules, they began prodding and poking Google’s innards by building massive link farms and content farms, spinning low-quality articles, and auto-generating links in an effort to outgun other listings and secure the top spots on Google’s lucrative Search Engine Results Pages (SERPs).

SEO El Dorado Hills

Search Engine Optimization El Dorado Hills

As a result, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the scammers and spoofs, while also fine-tuning its semantic search.

The Fundamental Components Of Search in El Dorado Hills California

Before we dive into some of the crucial rules for succeeding in SEO, we need to take a closer look at the fundamentals of Google’s search engine. In my recent book called, SEO 2017: Master Search Engine Optimization, not only do I give an extensive overview of how search works, but I also look closely at the strategies that can be implemented to quite literally dominate the playing field.

Most people look at SEO the wrong way. Obviously SEO is one of the best skills that you can possibly learn, but in order to succeed with it, you need to do the most amount of work for the least initial return.

Simply put, in the beginning, Google doesn’t trust you. If Google doesn’t trust you, you’re not going to rank on those lucrative first-page SERPs. When you have Google’s trust, you’ll consistently rank highly.

In my SEO book, I cover the three components that comprise Google’s trust. Each of the components has many factors that influence it, but these are the specific foundation building blocks of just how Google’s trust works. And, considering that trust is an inherent part of Google’s relevancy equation, everything that you do should revolve around building Google’s trust rather than losing it and having it taken away.

Trust Component # 1: Indexed Age of Google El Dorado Hills Search Results

Google cares deeply about the indexed age of both your site and its content. A brand new site that’s a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Indexed age refers to the date that Google discovered the domain or webpage in question, not when it was originally registered or released.

Trust Component # 2: Authority Profile

Google wants to see a healthy link profile that signifies authority. It cares about the importance of the sites that are linking to your domain, but also the quality of the content those links are coming from.

Trust Component # 3: Underlying Content

Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Thin content with errors, or duplicate content and spun content can really hurt you.

How to Dominate El Dorado Hills CA SEO in 2017

Like everyone else, you're likely wondering how you can appear relevantly and organically on Google's SERPs. There are in fact 200+ factors that attribute to your rank in Google's current algorithm.

And no matter what Google changes moving forward, these rules will still provide the bedrock that you should govern your online activities around in order to make the greatest progress on those all-important SERPs. Follow these rules and you'll find yourself inching closer and closer to SEO domination on Google.

Here are SEO 11 tips to make sure you are getting the most out of local El Dorado Hills business marketing:

Claim your spot on Google Places-- Set up a Google Places account if you haven't already, and be sure to spend some time filling out all your information. Claiming your spot on Google Places also enables your business to appear for Google+ Local mobile searches.

  • Optimize for geo-targeted keywords-- Include city names in your title, h2, meta tags, and content.
  • Include "About Us" and "Contact Us" pages to target local terms-- Don't forget to include business hours, directions, and contact info. If you're a restaurant, include a menu. Use this content as additional opportunities to reinforce your location.
  • Get yourself rated-- Good reviews and shiny yellow stars can be huge advantages. Encourage reviews with promotional offers, or ask for feedback via social media and your mailing lists.
  • Spiffy up your social media-- Social media is often used as a tool to foster community and build relationships, so naturally it goes hand in hand with optimizing for local. Social media has been shown to be increasingly important for SERP rankings, making it an obvious choice for any business looking to have an online presence.
  • Different locations? Create different landing pages-- If you have multiple locations, consider creating a landing page for each location and optimizing each page for appropriate location keywords.
  • Links from other related local businesses-- If you're a store selling dog toys, consider reaching out to the local dog shelter, animal hospital, or even local bakery that makes dog-friendly treats. Of course you won't get help from direct competitors, but you might be able to exchange links and information with some related businesses.
  • Get listed in directories-- There are a number of business directories you can get citations in, giving you solid links that can improve your ranking and make it easy for searchers to find your local business.
Get citations in:
  • Yelp
  • SuperPages
  • CitySearch
  • TrueLocal
  • Express Update
  • Citysquares.com
  • MojoPages.com
  • infoUSA
  • DMOZ
  • BOTW
  • Business.com
  • Get listed in local directories like your Better Business Bureau and local Chamber of Commerce.

Google Local SEO in El Dorado Hills

Each citation you get from a reputable site is a vote in favor of your legitimate membership at that geo-location.

Create a mobile version of your site-- People often use their mobile devices when they are searching for a local solution to their problem-- wandering in a new city, perhaps they are looking for the closest coffee shop, or are stranded and need local car repairs. With the increasing prominence of smart phones, people don't plan ahead as often and end up looking for solutions "on the go". Having a site that allows easy mobile access enables searchers to discover you in their desperate hour of need.

Old-School advertising still matters-- Buying an ad in local papers or church bulletins makes your business familiar to community members, even if they don't remember you until they are searching for local house cleaning services, see your business think and appear, "Oh, right, I know who they are!" That little extra recognition could mark the difference between you and your competitors.

Tapping in to the local search results can be huge, especially for small businesses. I hope this advice has helped you with your local online marketing campaign. Do you have any additional tips for optimizing for local search?

Once they learned the majority of the rules, they began prodding and poking Google's innards by building massive link farms and content farms, spinning low-quality articles, and auto-generating links in an effort to outgun other listings and secure the top spots on Google's lucrative Search Engine Results Pages (SERPs).

As the less-than-savory characters began dominating Google's search by supposedly gaming the system, Google had to act or risk losing its relevancy. And, considering that trust is an inherent part of Google's relevancy equation, everything that you do should revolve around building Google's trust rather than losing it and having it taken away.

SEO for El Dorado Hills Google My Business

Claim your spot on Google Places-- Set up a Google Places account if you haven't already, and be sure to spend some time filling out all your information. Claiming your spot on Google Places also enables your business to appear for Google+ Local mobile searches.

Search Engine Optimization El Dorado Hills

Best SEO El Dorado Hills CA. FREE video analysis of your website from our El Dorado Hills Search Engine Optimization Company. Expert SEO & Search Marketing will grow your business!