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What Is SEO – What is Search Engine Optimization


How To: SEO Tutorial Online

When talking to an Advertising Agency there is usually a lot of talk about seo or search engine optimization. One of the most common question I hear is “What is SEO” or “What is Search Engine Optimization.”

SEO Definition

“Search Engine Optimization is the process of showing up on search engines, like Google or Bing, for a specific keyword.” Two of the main factors when determining where your site will show up in search is the Title Tag and the Meta Description.

Title Tag & Meta Description

The Title Tag is the title for the page and the meta description is the longer form description of the page. Google recommends that the Title Tag is 50-60 characters and the Meta Description is 160 characters. This is very important to not dramatically exceed the limit but also not to go too far below the allotted characters and leave out keywords you would like to rank for. Take a look at this example below:

title-tag-meta-description

 

Thank you for reading our free online tutorial on a common question “What is SEO” & “What is Search Engine Optimization.” If you have any questions you would like me to make a tutorial about please add it in the comments or send me a message.

 

 

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