So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? Where is the best place to start building your own website? And what mistakes can lie in wait along the way?
I tried to highlight the main reasons that, in my personal opinion, affect the popularity of the site:
Content or content is one of the most important components. If there is no useful information on the site that can interest a certain circle of people, then you can raise the question of the need for the existence of the site as such. Remember how many useful pages have you seen recently compared to the total number of places you visited?
Design is the second most important component of a good website. The design determines how attractive the pages will be, i.e. ultimately, how many additional people will want to come and look at your site. After all, if you really liked the design of the site, then you, for sure, will tell your friends about it. Do not forget that they are greeted by their clothes.
You don’t even have to use graphics to make a good website. There are useful sites with a minimum of graphics (or even without it) and a lot of useless ones, clogged with megabyte pictures. For a website, as well as for other design projects, the style of the site, which gives it its own face and recognition, is very important. In subsequent articles, I will describe the basics and principles of creating stylish web pages.
The speed of loading your pages – NO NORMAL PERSON WILL WAIT FOR THE LOADING OF YOUR PAGES DURING AN HOUR. Hence the conclusion – the pages need to be optimized to obtain their smallest size (of course, within reason). Let’s calculate the maximum allowable size of an average WEB-page.
Considering the fact that the vast majority of people (and small organizations) have dial-up access to the Internet, i.e. by phone (and, besides, an important fact – for a time-based payment) and the average access speed on a modem in Russia is 14,400 bit / s, you can calculate the time spent on transferring one kilobyte (this is without taking into account the fact that most people keep open simultaneously 2-3 or more copies of the browser – in this case, just divide the average access speed by the number of open browsers).
Therefore, the average transfer rate is 14400 bps / 8 = 1800 bytes / s – in the ideal case, in fact, slightly less due to retransmissions of erroneously received blocks. Therefore, we will take the average speed equal to 1200-1500 bytes / s. Just do not confuse this speed, which is the speed to the provider, with the speed of downloading your page, it may turn out to be much less, since the information reaching your computer passes through several computers (usually 10-15), and the speed is determined by the narrowest a link in a chain.
Let’s say the workload of routers (computers transmitting information from one network to another) during the day is greater than at night. In addition, if your server is located on a computer that is connected to the provider via a dial-up (or dedicated) line at a speed of 14,400 bps, then a person sitting on the other side of the Internet will never achieve a speed higher than this (I exclude cases with Proxy-server, because they, in general, store frequently requested information – for example, pages of search engines). I accept that the loading time of one page is no more than 40 seconds (this value was taken from personal experience :), hence – 40 * 1200 = 48Kb – this will be the maximum volume that a page can have along with all the graphics on it. If you need to place information of a larger size, then warn the user about this or distribute the information over several pages.
Website promotion – includes not only registering your server in all possible Search Engines in the world, but also means such as posting information in the media (URL – in a newspaper), as well as mentioning your site on business cards, advertisements, in newspaper and magazine articles, etc. In addition, on the website, the E-mail must be mentioned in order to contact you or, in its absence, at least the phone number.
A clear and logical structure of information placement on your server – nothing is more tiring when searching for the information you need than poorly structured servers.
Lack of spelling and grammatical errors – this item I include here due to the huge number of errors on newly emerging websites. It’s easy – just type the text in the editor with a spell checker and re-read what you wrote before putting your server on the world display.
These are, perhaps, all the basic principles, the observance of which guarantees the success of your WEB-site, and through it – the well-being, and the expansion of the popularity of you, your company, club, movement.